As simple as it can seem, shooting for an Amazon brand can require a lot of planning, an understanding of brand identity and a variety of skills to execute a great listing. Dynamic imagery can make all the difference – all it takes is a potential customer to scroll past a dull listing photo to lose that sale. We at Future Proof have some top tips to make sure that doesn’t happen, so your listing stands-out and attracts those all-important clicks. Using a recent project with Roxel as an example, we’ll be sharing our knowledge with you!
Size of the Product in the Image
As obvious as it sounds, the sizing of the product within an image is vital for that main hero listing image. To perform well, the product must fill enough of the frame to be clearly identifiable yet have enough breathing room around the edges to be pleasing to the eye. Amazon state that 85% of the product must fill the image.
Composition
Conveying the size and shape of the product can sometimes be a challenge, especially on a white background. It’s essential to consider the depth and the third dimensional aspects. Placing your product at an angle will give the customer an idea of the shape and depth of the product while still showing off those all-important features.
Creating context for the consumer
Create imagery that allows the consumer to picture themselves using it in their own lives. In our case with Roxel, we’ve chosen a few setups including a clean living room aesthetic. Bringing in props can really bring a scene to life.
It’s important to reflect the products style and demographic in your images. Even though these products are both Roxel products, they have different target audiences. We shot the Roxel Camden Boombox in a skatepark with bold, colourful graffiti to emphasise its urban nature and nod to 80’s culture.
Making sure the consumer is aware of the features
You’ll of course have the features listed on the products page, however being able to identify features in the images will help advertise the product. Composing images to show various features can answer questions before even reading the product description. This composition shows a wide variety of features for the Roxel Camden such as CD, Tape, Bluetooth, Radio and EQ.
Variety
Having variety in your images can help tell a story or at the very least help the consumer understand the product further. Showing different angles, settings and the product in use will give the consumer the whole picture. Using different backgrounds or locations can demonstrate how portable and/or versatile a product can be!
Ready to Elevate Your Brand?
If you're looking to create scroll-stopping content that resonates with your audience, get in touch with us at Future Proof Creative. Based in Bristol, we specialise in product photography, video production, UGC and stop motion animation. Our team of commercial photographers and content creators are ready to bring your vision to life. Get in touch today for more information on our services.
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