In the competitive world of tea brands, standing out requires more than just exceptional tea blends. It's about creating an emotional connection with your audience, and one of the most effective ways to do that is through lifestyle photography. Our recent photoshoot with Whittard of Chelsea used warm summery tones to showcase their refreshing range of cold brew teas, hot chocolate milkshakes and iced coffees.
This blog post will guide you through the steps to create captivating lifestyle images that not only showcase your tea products but also resonate with your audience.
Understanding Lifestyle Photography
Lifestyle photography aims to capture real-life situations in an artistic manner. For tea brands, this means showing your tea as part of everyday life, whilst at the same time evoking aspirational emotions and making your product look as appetising and stylish as possible. The goal is to tell a story and evoke emotions that connect with your target audience.
The client wanted to focus on quality rather than quantity and so we spent time getting things just right with complex compositions involving lots of flavour cues, to show off the broad range of natural ingredients in the drinks.
We also shot some basic, but fun and eyecatching stopmotion animations
Drinks lifestyle photography is second nature to us here at Future Proof and this Summery shoot for Whittard of Chelsea pulled together all the key elements of styling and props, lighting, composition, colour palette and hand modelling.
To see more, be sure to check out our drinks photography gallery, food photography gallery, and get in touch today to book your shoot.
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